Brand Guidelines
1. Overview
The SynchrotronAI brand represents innovation, reliability, and cutting-edge technology. Our brand guidelines ensure that our identity is communicated consistently across all channels.
2. Logo Usage
Use the SynchrotronAI logo as provided without modifications. Maintain clear space around the logo and use approved color variations for different backgrounds. Do not alter, rotate, or distort the logo in any way.
Do Not:
- Stretch or distort the logo
- Change the logo colors
- Add effects to the logo
- Rotate the logo
- Use the logo with low contrast backgrounds
3. Color Palette
Our primary colors are #121212 (Dark Gray) and #00aaff (Blue). Use these colors consistently across all digital and print media to ensure a cohesive brand identity.
Primary Black
#121212
Primary Blue
#00AAFF
Light Gray
#F5F5F7
Dark Gray
#333333
4. Typography
We use 'Roboto' for all text elements. This typeface should be used in various weights to create hierarchy and contrast. Avoid using more than two type sizes in a single layout.
Headings
Heading 1 - 40px
Font: Roboto Bold, 40px
Heading 2 - 32px
Font: Roboto Semibold, 32px
Heading 3 - 24px
Font: Roboto Semibold, 24px
Heading 4 - 20px
Font: Roboto Medium, 20px
Body Text
Body Regular - This is body text at 16px size. It should be used for the majority of content on our website and apps.
Font: Roboto Regular, 16px
Body Small - This is smaller body text at 14px size. It can be used for less important information or when space is limited.
Font: Roboto Regular, 14px
5. Imagery
Use high-quality, relevant images that reflect our commitment to technology and innovation. Avoid using generic stock images that do not align with our brand values.
Recommended Imagery
- Clean, minimalist aesthetics
- High-tech, futuristic themes
- Abstract representations of AI and data
- People using technology in natural settings
Avoid Imagery
- Cliche stock imagery
- Low-resolution photography
- Dystopian or threatening AI representations
- Overly complex or cluttered visuals
6. Brand Voice
Our communication should reflect our brand personality: innovative, trustworthy, and approachable. We aim to make complex technology accessible without oversimplifying.
Do
- Use clear, concise language
- Explain complex concepts simply
- Be conversational and engaging
- Maintain a positive, solutions-oriented tone
- Focus on benefits and possibilities
Don't
- Use overly technical jargon
- Sound promotional or exaggerated
- Use a formal or distant tone
- Make promises we can't deliver
- Focus on features instead of benefits